With our software enabled over an existing WiFi network, businesses can access rich WiFi analytics (via a captive login portal) to help them build detailed customer profiles and understand how customers move around their venue. Our platform collects real-time customer data including key demographics, contact information, location, dwell, frequency of visits and more. The data can be viewed and analysed from a centralised reporting dashboard within the Purple portal.
Our portal provides marketing tools which enable businesses to take meaningful action based on the data collected; creating and delivering (via email and SMS) efficient campaigns proven to drive revenue and increase customer retention.
Businesses can fully customise their WiFi login screens and online/ offline splash pages to include specific branding, advertising and promotions.